In A Nutshell
The Creative Cortex is designed to provide a low-cost yet professional alternative to individuals and smaller entities with a limited (or "everyday") budget. We are happy to take on larger scale projects as we have the capacity to do so, but first and foremost we are here to help the littler guy and gal who cannot afford nor needs a large crew or production house. Many projects do not get to see the light of day due to the financial strain and that is why were are here to help your ideas go from ideation to fruition. Challenging budgets in our minds actually fuels clever and creative solutions.
Making A Lot With Just A Little
We are no stranger to struggling with limited resources and budgets as we ourselves come from such a background and still contend with this reality regularly. Knowing how to work under such constraints allows us to produce professional work at nearly half the cost while still telling a story. Not every project requires a huge price tag or production. Having big expensive toys is nice but what sets any project and service provider apart from the next is what they actually produce with their tools. Many of your projects will be small in scope and with small budgets which won't require a 10 person crew nor the highest end of cameras, lighting, sound, etc. We have learned how to do a lot with just a little.
Not knowing or having prior experience with creative endeavors can be a disadvantage for some of you new to the process. It is not uncommon that you may wonder if you are being taken advantage of. We educate you and get you involved as much as possible throughout the entire process that way you understand why things occur the way they do, why things costs the amount they do, and the importance of contractual agreements, deadlines, and payments. When the project is over, the experience will have offered something of an educational value in addition to a well produced project.
Each of us comes from a creative background and have become specialists in our individual roles. We are cross-trained in each other's skill sets which allows us to assist or fill in for each other as necessary. As a result, our workflow and production methodology has allowed for simpler organizational planning and to utilize only the essential tools and resources. Working within limitations has taught us how to find more creative solutions via critical thinking.
Something that we also thought about was how Interns are misused in production companies. Occasionally, we reach out to the local schools (film, animation and art) to assist us in completing some projects. We do not treat them like slaves. They are not getting coffee, running errands, cleaning toilets or filing. Our interns actually get to shoot, edit, design, draw, paint, compose, etc. We benefit as well as each intern brings their current knowledge and education to our team as well. They walk away with having their names on actual projects, samples to use in their portfolios and actual experience in their specialty. They can tell everyone, "Hey, that part there, I did that".